JUNGLEE JOOJOO

Neha: - Hey guys, have you seen the new version of JooJoo during the IPL-3 matches?

Vikram: - JooJoo? Who is he? For which IPL Team, is he playing?

Riya: - Arrey yaar….JooJoo is not a cricketer. They are a creative species. You can see them in the advertisement of Vodafone. Just look at this ad on the TV now. They are the JooJoo.

Vikram: - Oh! Now, I understand. I have seen this ad for many times, but was unaware that they are called JooJoo. It is a good multimedia application. It proves that the 3D graphics have improved a lot. It takes so much time to create these multimedia applications. It is very costly also. Surely, Vodafone has some excellent multimedia professionals.

Arindam: - See the fun. You have also been fooled. When everyone saw this ad on TV for the first time, they thought that either it is a cartoon like ‘PINGU’ or it is a multimedia application with 3D MAX or MAYA. But, the real truth is that the entire shooting has been done by using humans only. People are wearing those funny costumes and running the show. For each expression, there are different masks. I will also forward you an email on the making of the JooJoo. One of my friends mailed me few months ago.

Neha: - I like this new version of JooJoo than the earlier version. Here, they have made a jungle theme, where they have showed an ad, with the message to save our trees. JooJoo was enjoying on the hanging bed, but suddenly, he fell down, because someone has cut down the trees, with which the hanging bed was attached.

Sutapa: - Ya, ya, I have also seen one ad, where some people will capture a tribal person and then the caption was ‘Be a Star of the Match’.

Riya: - but in one recent ad, there was a funny blue colored creature and it was literally torturing the Royal Bengal Tiger. The caption was about learning new English words every day.

Manish: - It was an alien, who was unaware of the characteristics of a Royal Bengal Tiger. That is why, it started torturing him.

Vikram: - Yesterday only, I saw another ad, where three tribal people are dancing, as they are going to eat a person. The person sitting inside the big pot suddenly started laughing after seeing his mobile phone. Actually, he was laughing at the joke alerts.

Sutapa: - Everything is ok, but what is the need of introducing Royal Bengal Tiger in these ads, I really wonder. And why the tiger is in sad mood, is really a wonder. The tiger is not attacking anyone in the ads. Very funny!

Arindam: - You have to appreciate to the fact that this ad of JooJoo has helped the Vodafone to increase its business in 2009. In 2009, more than 80% subscribers of Vodafone were from India only.

Neha: - No matter, whatever it is, but this has brought a revolution in the advertisement world. The concept of JooJoo is a superb innovation which is going to rock in the years ahead. These ad campaigns deserve awards. The best ad of JooJoo was during the Christmas of 2009, where a person brought gifts for his family members and they were so happy. The second best may be the ad, where JooJoo was about to hang himself, but started laughing after getting a job alert on his mobile phone.

Arindam: - Do not underestimate the newer version. How can you ignore that ad, where a person makes friendship with a criminal of jungle, but after seeing his picture in the newspaper, the person went away from there? How many of us really care about what is happening around the world? We are busy with ourselves only. Anyway, this “JUNGLEE JOOJOO” can be utilized in a very effective manner to preach about Forests, Wildlife and Environment Conservations. It is a myth that Social Marketing always increases the brand value of your company product in the market.

IPL-3 INAUGURATION IN INDIA (IIII)

Oye Guru, the IPL-3 has started. Can’t you see Siddhu paaji, Arunlal and Samir Kocchar in the studio of Set Max Channel? Ravi Shastri looks excited about this IPL-3. We can surely see Gaurav Kapoor with the weird beards, but where are the other guys? Where is Anshuman of MTV? Oh! No, we are surely missing the naughty, sweetie and hot Mandira Bedi. Bahut masti ho gaya, now, let us go to the field. Look there. All the captains of 8 teams gave their own signature on MCC board and the ‘Go Green’ initiative Globe. Not so bad at all. After all, we need to do something to save our environment. Out of 8 teams, 5 teams are in the different shades of blue color, 2 teams are in different shades of red color and the Chennai team loves the yellow color.

In 2008, IPL-2 was in South Africa. In that IPL, Lalit Modi gave his presentation for around 30 minutes, with lots of enthusiasm and gratefulness towards the entire South African administration. Why not? After all, the event management and hospitality of South Africa was so good. What happened this time? Why Mr. Modi is so tensed and lacking that zeal in his presentation. His lectures were very short and crisp this time. Last year, he was ruling with the mike, like the head of any Indian village. Anyway, the IPL-3 inauguration program has started. Mr. Ali cannot control himself, because he is falling in love. Lionel is on diet, but the song was not bad at all. Why so many people are flocking around the ground? What the hell are they trying to do? Ok, they tried their level best to display some letters with some lights in their body. ‘Juju, juju, tumi toh sonamoni’, the JooJoo of Vodafone is rocking again.

The laser show just rocked. You have to appreciate to the fact that the utilization of several beams and rays has come a long way to entertain your eyes. You sat in front of your TV set, to enjoy yourselves, but somehow you are feeling very bored now. Your eyes are so sleepy after a long day work at your office on this special Friday. What? You are planning to go to sleep? Just wake up Sid, because Deepika Padukone is going to steal the show with her red colored dress. It is evident that Katrina is like Katrina storms, but Deepika has its own Indian brand. If you are missing Katrina Kaif so much, then don’t worry, she is always there in the purple colored LUX soap advertisement with her sizzling hot body. Now, concentrate on this dancing group displaying fascinating lights on their hand. My goodness, who is this blue man? Is he an alien, who controls the green colored laser beams so efficiently? It is totally awesome, boss.

Is there any match tonight? Oho, that is why, they were singing the song that IPL is back home and enjoy this night, something like that. So, which are the two teams? The match is between the No.1 rankers of IPL-2. One ranked first from the first and the other ranked first from the last. Deccan Chargers is like the old wine in new bottle, but the Kolkata Knight Riders is like the new wine in new bottle, with the same branding tagline. Gilchrist, the captain of Deccan Chargers won the toss and decided to field first. In the first over, Vaas gifted the Knights a lovely coffin, where the photos of Manoj Tiwary and Saurav Ganguly were kept with the symbol of a duck against it. What a bad performance by the Kolkata Knight Riders Team? Everyone in Kolkata is just criticizing the entire Knights? Again, the same history has been repeated. The King will now become a beggar. But, boss, this is Cricket, the Gentlemen’s game. The thrillers of cricket are much more stunning than the books of Sherlock Holmes. Angelo Mathews played like an Angel and Owais Shah was ruling like the Shah of Medieval ages of History. The score is 161/4 in 20 overs. Is this enough to defend on Indian flat pitches? Let us see.

Bang, bang, boom, boom, the Gilly is like the Chilli, whose bat gives you no room, but is third time unlucky. Laxmi, Hodge, Angelo, Murali and others showed smartness in varying the line and length of their bowling. The bowling changes by Dada did all the tricks. After all, the bowling coach of KKR is the legendary Wasim Akram, the only Pakistani, who gets respect from the Indians. Who can forget his in-swinging Yorkers and low slower full tosses with reverse swings? It’s good news that Kolkata Knight Riders defeated the defending champions by 11 runs. The crowd of Navi Mumbai is very boring and don’t know how to enjoy the cricket matches like the Krazy Kolkatans and the real Mastiwala Mumbaikars. In this IPL-3, the team which has smartness, intelligence patience, and variety with diversified talents will lift the cup. The dew factor needs to be tackled with the tagline of ‘Mountain Dew’, which states that ‘Darr ke aagey jeet hain’. So, ladies and gentlemen, this was all about the “IPL-3 INAUGURATION IN INDIA (IIII)”. Now, just keep on enjoying the spine-chilling thrilling matches of this IPL-3, but heart patients need to be very careful, while watching it, he he he…See the fun.

FEDERATION CUP OF 2009

Shyamal: - The Lajong team has not practiced penalty shootouts. I am not saying that Abhra Mondal is not a good goal keeper, but the penalty shots of the Lajong players has no power and had no tricky directions. It looked as if they are teaching Abhra, how to save goals coming in straight direction to him. Maybe, Abhra applies one tactic to break the concentration of any striker. Before standing for a penalty shootout, Abhra just jumps in his spot for 2-3 times by stretching his two hands in two directions and he looks at the striker’s eye movement and the feet angle. That is the reason why, Barreto stopped for few fraction of a second, before he made the shot in the Semi Final against East Bengal.

Palash: - Luck just favored East Bengal in this Federation Cup. In the Semi Final match, when Barreto missed the penalty, somehow, it acted as a demotivating factor for Mohun Bagan and they were unable to score a goal in the first half. They also lost momentum in the 2^nd half. But, today, if East Bengal is the Champion, then indirectly the credit goes to Lajong FC team only. If they would not have played the role of ‘Giant Killers’ in this tournament, then Churchill Brothers would have thrashed East Bengal in this Final match. The way East Bengal has played in the final match was much below the standard of Kolkata football.

Rahul: - This time it is bad luck for Mohun Bagan, who has lifted this cup for 13 times. It happens. Even big International footballers also missed penalty shots. That happens, boss. Now, Mohun Bagan should forget that defeat in the hands of East Bengal and should give their 110% effort to win the Kolkata as well as National League. If East Bengal has won Federation cup, then Mohun Bagan should win the IFA Shield.

Arindam: - Mohun Bagan is the oldest and No.1 club of West Bengal. Their players will surely come back again to win many tournaments. Forget East Bengal and Mohun Bagan or even Churchill Brothers. They are winning big matches by recruiting football players and coach from foreign lands. But, look at the new Red Brigade of North-Eastern India. Maybe, one or two players are from Nepal or Bhutan side, but all the other players are from our India only. Look at their coach? Mr. Rozario is an Indian only. East Bengal rejected him, but he showed his caliber. He proved that our real Indian players can also play football. East Bengal and Mohun Bagan dances or gets excited with only one Bhaichung Bhutia, but if you give proper training to the players of Lajong team, you can have at least 7-8 players like Bhaichung Bhutia in your team.

Jiten: - This Lajong team looks like the South Korean team. They are all of short stature, wearing red jersey and above all, their style of playing is similar. They prefer to play in small passes rather than long passes. But, as their height is short, they cannot convert corners very easily. It is really great to see a team full of Indian players only, is playing so beautifully in the tournaments. All the players are very young and fresh. As they are from hilly areas, they have much more stamina than other plain land footballers. Really, the red brigade of CPI (M) is vanishing from India, but I think that this Shillong red brigade will really motivate everyone to improve our Indian football.

Arindam: - One thing I have observed in this Lajong FC team is that their playing strategy movement is like amoeba. Their defense forms a semi-circle and then it tapers towards the mid-field and then when the ball reaches the forward area, all the wings formation take place automatically. It proves that Mr. Rozario is very intelligent. In the initial 10 minutes of play, his team plays in 4-2-4 combination to get a goal. After getting a goal, they show an illusion to the other team that they are playing in 5-3-2 formation, but basically their players are moving in a 3-2-3-2 formation, which is an unique move like the ‘diamond system’ move of Amol Dutta. Now this illusion pressurizes the other team coach to adopt an attacking strategy, and this Lajong team just capitalizes on it by counterattacking in a very fishy style. AIFF should make a rule to restrict only 2 foreign players in any Indian club team. This “FEDERATION CUP OF 2009” should become the beginning of the rise of Indian football. No foreign cricketers play in Ranji Trophy, then why only Indians will not play in Indian football.

TOP 10 BOLLYWOOD SONGS OF 2009

Arindam: - Hey Riya, what happened to that online polling result? Already the online polling system is closed by now. You are yet to declare the result of this online polling. Are you feeling tired or what?

Riya: - yes Sir, I am tired. Yesterday, night, I danced too much with my boyfriend, as it was a New Year Eve Party.

Arindam: - hmm…I understand. Aha, just close the button of your top, dear. I can see almost everything.

Riya: - Suddenly, what has happened to you, Sir? I am working here as your personal secretary for 3 years. You have always enjoyed me and my bold body. Suddenly, you are ordering me to close the button; Very strange.

Arindam: - This year, I have taken a resolution that I will not touch or enjoy any woman’s body. I will start doing it, only after my marriage.

Riya: - Oh! No, Sir, that is one of the worst New Year Resolutions, I have ever heard. You, very well know that my boyfriend is a ‘lalloo’ type boy. He is not expert in satisfying my desires. You were always my best performer and you are now stepping out from your duty. It is so sad, Sir.

Vikash: - Good morning Sir, may I come in to your cabin. You called me, Sir?

Arindam: - Ya, ya, just come in and please take your seat. See, I want both of you to provide me the online polling result and display it on our channel after 15 minutes. Now, the news is going on. After the news, just flash the results of “TOP 10 BOLLYWOOD SONGS OF 2009” in our Royal Bengal Tiger (RBT) TV Channel and Riya, always remember that resolutions are always made to break. So, don’t worry at all. Vikash, I want the result within 15 minutes. Both of you can go now.

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Vikash: - Hey Riya; Sir was talking about resolutions? What is the matter?

Riya: - Actually, I took a resolution in this Year that I will never come late in office, and if I come, my salary should be deducted. By hearing that, Sir laughed at me and said not to worry, if I come late in office also. That is why, he said those words.

Vikash: - O accha. Anyway, just do one thing. Extract all the data from our online polling tool and send it to my mailbox. I will put those data in my excel sheet, and automatically, it will give the results of top 10 songs as per the online voting from Internet users around the world.

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Riya: - Vikash, have you got the results? Wow, now please tell me, which songs are there in top 10?

Vikash: - Well, in No.10, it is ‘Shukran Allah (Kurbaan)’, in No.9, it is ‘Mere Naina (Chandni Chowk to China)’, in No.8, it is ‘Love Me Love Me (Wanted)’, in No.7, it is ‘Wake Up Sid (Wake Up Sid)’, in No. 6, it is ‘Ring Ring Ringa (Slumdog Millionaire)’, in No.5, it is ‘Paisa Paisa (De Dana Dan)’, in No.4, it is ‘All Izz Well (3 Idiots)’, in No.3, it is ‘Emotional Atyachar (DevD), in No.2, it is ‘Dhan Te Nan(Kaminey)’ and finally in No.1, there is a surprise packaged song ‘Genda Phool (Dilli 6)’.

Riya: - Hmm, A.R. Rahman still rocks. But, what about the song ‘Jai Ho’?

Vikash: - Well, it has not got too many votes at all. See, foreign people liked that song too much, because they have not heard the music of ‘Roja’ and ‘Bombay’ film. A.R.Rahman would have got Oscar for ‘Roja’ film only. Anyway, the songs ‘Jai Ho (Slumdog Millionaire)’, ‘Zoobi Zoobi (3 Idiots)’, Love mein Twist (Love Aaj Kaal)’, ‘Chorh Bazaari (Love Aaj Kaal)’, ‘Dil Ibadat (Tum Mile)’ are in the rank of 11 to 15 respectively. Now, let me display it on our channel. Next week, we have to declare the top 10 Bollywood films of 2009. Already, Sir has sent me an email about that.