JUNGLEE JOOJOO

Neha: - Hey guys, have you seen the new version of JooJoo during the IPL-3 matches?

Vikram: - JooJoo? Who is he? For which IPL Team, is he playing?

Riya: - Arrey yaar….JooJoo is not a cricketer. They are a creative species. You can see them in the advertisement of Vodafone. Just look at this ad on the TV now. They are the JooJoo.

Vikram: - Oh! Now, I understand. I have seen this ad for many times, but was unaware that they are called JooJoo. It is a good multimedia application. It proves that the 3D graphics have improved a lot. It takes so much time to create these multimedia applications. It is very costly also. Surely, Vodafone has some excellent multimedia professionals.

Arindam: - See the fun. You have also been fooled. When everyone saw this ad on TV for the first time, they thought that either it is a cartoon like ‘PINGU’ or it is a multimedia application with 3D MAX or MAYA. But, the real truth is that the entire shooting has been done by using humans only. People are wearing those funny costumes and running the show. For each expression, there are different masks. I will also forward you an email on the making of the JooJoo. One of my friends mailed me few months ago.

Neha: - I like this new version of JooJoo than the earlier version. Here, they have made a jungle theme, where they have showed an ad, with the message to save our trees. JooJoo was enjoying on the hanging bed, but suddenly, he fell down, because someone has cut down the trees, with which the hanging bed was attached.

Sutapa: - Ya, ya, I have also seen one ad, where some people will capture a tribal person and then the caption was ‘Be a Star of the Match’.

Riya: - but in one recent ad, there was a funny blue colored creature and it was literally torturing the Royal Bengal Tiger. The caption was about learning new English words every day.

Manish: - It was an alien, who was unaware of the characteristics of a Royal Bengal Tiger. That is why, it started torturing him.

Vikram: - Yesterday only, I saw another ad, where three tribal people are dancing, as they are going to eat a person. The person sitting inside the big pot suddenly started laughing after seeing his mobile phone. Actually, he was laughing at the joke alerts.

Sutapa: - Everything is ok, but what is the need of introducing Royal Bengal Tiger in these ads, I really wonder. And why the tiger is in sad mood, is really a wonder. The tiger is not attacking anyone in the ads. Very funny!

Arindam: - You have to appreciate to the fact that this ad of JooJoo has helped the Vodafone to increase its business in 2009. In 2009, more than 80% subscribers of Vodafone were from India only.

Neha: - No matter, whatever it is, but this has brought a revolution in the advertisement world. The concept of JooJoo is a superb innovation which is going to rock in the years ahead. These ad campaigns deserve awards. The best ad of JooJoo was during the Christmas of 2009, where a person brought gifts for his family members and they were so happy. The second best may be the ad, where JooJoo was about to hang himself, but started laughing after getting a job alert on his mobile phone.

Arindam: - Do not underestimate the newer version. How can you ignore that ad, where a person makes friendship with a criminal of jungle, but after seeing his picture in the newspaper, the person went away from there? How many of us really care about what is happening around the world? We are busy with ourselves only. Anyway, this “JUNGLEE JOOJOO” can be utilized in a very effective manner to preach about Forests, Wildlife and Environment Conservations. It is a myth that Social Marketing always increases the brand value of your company product in the market.